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Redefining a global brand’s digital identity for the future of business.
Dubai Holding is a global investment company with a diverse portfolio spanning real estate, hospitality, leisure, and telecommunications. To reflect the scale, professionalism, and ambition of the brand, Dubai Holding engaged our agency to redesign its corporate website.
Working in collaboration with Eight Inc, the goal was to modernize the site’s look and feel, create a more engaging digital experience, and ensure the platform effectively communicated the breadth of Dubai Holding’s businesses to stakeholders worldwide.
We partnered closely with Eight Inc, leading the design exploration and execution. Our roles included:
The project began with two parallel directions: one emphasizing a corporate, structured aesthetic, and another highlighting a more human-centered approach. I was responsible for developing the corporate direction, designing each section of the site to reflect authority and clarity.
As the project evolved, I took over both design directions, creating multiple variations for each section to give the client a broad spectrum of possibilities.
Once the design direction was firmed up, I developed interactive prototypes for the entire website to support client presentations and decision-making. These prototypes not only showcased the visual design but also demonstrated how users would navigate and interact with the site.
To ensure a scalable and cohesive digital identity, I created design guidelines for imagery and text, providing Dubai Holding with a foundation for long-term consistency across their digital platforms.
By the end of our engagement, we delivered:
The refreshed website design positions Dubai Holding to better communicate its global stature and diverse portfolio, offering a modern digital presence worthy of its brand legacy.
