Impact

Our collaboration with Mediacorp CLASS 95 delivered measurable impact:

• 21 social media reels produced
• 700K+ collective views

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Background

Mediacorp CLASS 95 is Singapore’s number one English radio station, known for its engaging personalities and relatable content. To expand its digital reach and connect with younger audiences, the station needed to boost its social media presence with compelling, snackable video content.

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Our Role

We partnered with CLASS 95 to bring their radio segments to life on digital channels by:

• Post-production video editing for social reels
• Supporting shows such as Love Spots, Jean vs Ed, and Daily Dilemma
• Translating on-air moments into engaging visual stories tailored for social media

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Approach

Our creative editing strategy focused on:

1. Highlighting personality-driven moments – capturing the humor and authenticity of the hosts.
2. Optimizing for social-first viewing – snappy edits, engaging subtitles, and visual pacing to retain attention.
3. Consistency in execution – producing a steady flow of polished reels to keep the audience engaged.

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Outcome

The reels consistently outperformed benchmarks, amassing over 700K views in total and reinforcing CLASS 95’s position as Singapore’s top English radio station—now with a stronger presence on digital platforms.