Impact

Our collaboration with The Good Cart, Unilever’s purpose-driven e-commerce platform, delivered measurable business impact:

• 15 web banners designed monthly
• Integrated with email campaigns that drove engagement
• $5,000+ in additional monthly sales attributed to design activations

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Background

The Good Cart SG is Unilever’s social impact–driven e-commerce shop, offering everyday essentials while supporting charitable causes such as The Food Bank Singapore. As an online platform with both commercial and purpose-led goals, The Good Cart needed fresh, consistent, and impactful design assets to engage customers and drive conversions.

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Our Role

In partnership with Passion Peers, we supported The Good Cart as a long-term design partner, responsible for:

• Designing and managing 15 monthly web banners
• Creating key visuals for campaigns and products
• Producing packshot designs and managing SKU updates
• Scheduling and publishing email marketing campaigns (EDMs)
• Editing video reels to enhance product storytelling

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Approach

Driving Engagement Through Design

Each web banner and EDM was carefully crafted to align with both the product’s value proposition and The Good Cart’s purpose-driven narrative—balancing commercial effectiveness with social impact storytelling.

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Managing a Complex Brand Portfolio

We worked across a diverse range of Unilever brands, ensuring that each product retained its unique brand voice while maintaining consistency within The Good Cart ecosystem. This included Paula’s Choice, Dove, Dove Men, Simple, OMO, Surf, Jif, St. Ives, Vaseline, AHC, and more.

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Scaling Purpose Through Creative

By building a repeatable and efficient design process, we enabled The Good Cart to run regular promotions and timely campaigns, ensuring consistent visibility and customer engagement.

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Outcome

Our design partnership helped transform The Good Cart into a platform that not only delivered on sales but also strengthened its identity as a purpose-driven e-commerce shop. The combination of strategic design, campaign integration, and content execution directly contributed to over $5,000 in incremental sales every month—while amplifying the platform’s mission to make everyday purchases more meaningful.

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